![]() It may be because you were busy, or you were so distracted that you didn’t pay attention. You must have done this many times as well. They proceed to read the subject, perhaps the first few lines, and then they close the mail thinking it’s not important. Many customers receive the mail and open it. They draft an email notifying the customers to take advantage of the offer. ![]() Let’s say a business has decided to sell their products for a huge discount for a limited time. Let’s take a look at the benefits of adding countdown timers in emails. Benefits of Countdown Timers in Emails and Newsletters So the bottom line is that countdown timers are very important for newsletters because they add the aspect of urgency to your emails. Can you think of any easier way to do this than by simple putting in a countdown timer? If you want to push customers to take action, your email must have a sense of urgency, and a deadline to remind them that they don’t have much time. Most emails are read but don’t get any response because they are just a piece of information for people. Even urgent things skip our mind until there’s only a little time left. They put things off and procrastinate until the last minute, and only take action when panic starts to kick in. Panic.” A lot of people get trapped in this battle. Since we can’t fit every bit of information in our mind, we mostly remember things that are important, serious in nature, or urgent.Īnd even when things are urgent, we still have to face a mental battle – something we like to call “Procrastination vs. Our brains are working 24x7, thinking and processing loads of information every second. Why Are Countdown Timers In Newsletter So Important?Ĭan you remember the last time your mind was completely still and free of all thoughts? Trying to remember something like that is itself a thought process. One of the best ways to motivate your audience to take your emails seriously is by using countdown timers in your newsletters.īefore we explain the benefits of countdown timers in emails, we first need to understand why these timers are so important in the first place. However, the effectiveness of email marketing relies on how smartly a business utilizes it. Where social media and advertising help businesses reach out to a large group of customers, emails help in building a personal relation with individuals. Emails and newsletter are not the most advanced marketing tools, but they do a great job in building customer interactions.
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